In this interactive talk, the co-authors of UX Skills for Business Strategy—Torrey Podmajersky, founder of Catbird Content, Maya Joseph-Goteiner, a CCA Design MBA alumna and cofounder of Velocity Ave, and Kim Mats Mats, founder of Three Lines—will explore how UX can directly drive business outcomes in an era defined by AI. Drawing on their framework of 99 UX skills and 41 business impacts, Maya will show how designers can link everyday design decisions to metrics like revenue, cost, risk, and customer loyalty. They’ll also dig into what designers need now that AI can generate interfaces, content, and prototypes in seconds: sharper problem framing, systems thinking, cross-functional collaboration, and the ability to design AI-powered experiences that deliver real value rather than gimmicks.

Attendees will leave with practical ways to map their own UX skills to strategic business goals, plus concrete guidance on how to future-proof their careers and teams as AI reshapes the practice of design.

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Get to know our guest speakers:

Torrey Podmajersky helps teams solve business and customer problems using UX content. She consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content. She has written inclusive and accessible consumer and professional experiences for Google, OfferUp, and Microsoft, and wrote the ground-breaking Strategic Writing for UX.

Maya Joseph-Goteiner supports cross-functional product teams in escaping reactive decisions optimized for predictable outcomes. Challenging traditional processes, Maya’s agency Velocity Ave aligns teams from startups to Fortune 100 companies around research to anchor designing lovable products in data that address real problems.

Kim Mats Mats helps companies transform and grow their business through human-centered design. With experience spanning product design, team leadership, and digital transformation, Kim has partnered with clients including Microsoft, ServiceNow, and Kaiser Permanente to deliver customer and business value, and now consults through her agency, Three Lines.