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CANCELED: The Rodina: On Performative Design

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mar 31

Tue, Mar 31 2020, 6PM - 8PM View map
701 Mission St, SAN FRANCISCO, California 94103

Part of event series: Design Lecture Series

The Rodina

Organized by

MFA Design and Curatorial Practice

Event description

This event has been postponed due to CCA’s ongoing response to the evolving COVID–19 outbreak. Please check back at a later date for updates.


How to make freedom and playfulness, traditionally granted to artists, accessible to a wider audience? And, how to design situations or objects that stimulate activity and participation, that could lead to a transformation in a viewer or a social context? During this talk, Amsterdam-based designers Vit & Tereza Ruller (studio The Rodina) try to answer these questions. They step out of separated media constraints by identifying performative components in graphic design processes and results. With examples of their recent projects, The Rodina propose the term “performative design” for a practice that incorporates playfulness, bodies, action, eventness (understanding this as a unique time and space) and graphic design. Performance becomes an alternative mode of value production.