Social Media Account Policy for Staff and Faculty Personal Accounts
Who This Policy Applies To
The CCA community is encouraged to use their personal social media profiles to share about college activities, such as student work, on-campus events, courses, and more. This Staff and Faculty Account Policy is a critical advocacy tool to guide such mentions on social networking sites, including Instagram, Facebook, LinkedIn, TikTok, Threads, Reddit, YouTube, Yelp, etc.
Related Policies
For employees and faculty posting content on behalf of the college and its programs with an officially affiliated account, please refer to our Sub-Brand Account Policy for guidance on professional practices. Please read our Student Clubs and Organizations Policy for accounts reflecting campus and residential life.
Policy Statement
CCA’s Staff and Faculty Account Policy is a living set of expectations for our community on social media platforms. This policy ensures we maintain the integrity of the CCA brand, share an online experience consistent with our on-campus one, and share accurate information to protect our students, staff, and faculty.
Personal Accounts and Privacy
An individual’s social media account is a space to freely express themself personally and professionally, whether sharing accomplishments, creative practices, or day-to-day life. Each platform has privacy settings, and staff and faculty should adjust to their comfort level.
Public posts could be widely visible to our internal community, alums, prospective students and their families, donors, and industry professionals. Staff and faculty might be seen as representing CCA online, especially if they actively include the college in their bios or post content related to their work at CCA. Posts can be (mis)understood to reflect the views of the college unless explicitly stated that they are their own.
Procedures
Personal accounts must haves: |
Personal accounts are strongly encouraged to: |
Personal accounts are prohibited from: |
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• Share the work we do at CCA, reposting content from our flagship or sub-brand accounts. |
• Share the work you do at CCA: what your students made in the classroom or promoting an on-campus exhibition, for example. |
• Using CCA’s primary logo as their profile picture. |
Contacts
Joyce M M Ramos Ramos Alcantara
Assistant Director, Content and Marketing, Communications
Stephanie Smith
Associate Vice President, Content and Creative Strategy, Communications