Business models describe the rationale for how new and established companies create, deliver, and capture value; this of this as a “blueprint” for strategies implemented through organizational structures, processes, and systems. In essence, it’s through business models that any organization intends to make money and survive.

Likewise, a marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

The Business Models & Marketing Strategies course brings together these important concepts in order to provide students with the learning and experience necessary to help ANY company sustainably create, deliver, and capture value from its customers by employing its brand as a competitive advantage.