This course offers graduate students an immersive introduction into social issues and ventures in the US and, potentially, abroad. Students explore a series of issues to gain an understanding of the field of social ventures: the stakeholders, business models, and realities of starting a social venture. In addition, students document and craft their experiences into marketing plans that can be utilized by local organizations. Through a combination of in-person and virtual classes, students investigate key concepts in social entrepreneurship: cultural sensitivities, economic structures, business models, and social issues. The class exposes students to the social venture landscape, allowing them to understand and influence the factors that contribute to systemic social impact through the use of marketing and design thinking.

In subject:

• Graduate Design Strategy

Graduate