This course is designed to help students develop, promote, and market their craft-based work. Through assignments, virtual field trips, and interface with established artists and retailers, we will explore different markets—online venues, physical and virtual pop-ups, shops, galleries, and craft fairs—and how they are evolving in our current economy. Students will develop a group of production artworks, design their own marketing strategies, and create a promotional packet that includes high-quality documentation, a compelling statement, business cards, and a website where artwork can be viewed and sold. Topics such as the conceptualization of value, the complexities of pricing, and the use of craft in social justice fundraising will be explored. In addition to these opportunities, the course may include a collaboratively organized online “pop-up” event.

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