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CRAFT-3700-3: Craft Workshop: School to Market (Workshop)

Spring 2021

Subject: Craft
Type: Workshop
Delivery Mode: Online
Level: Undergraduate

Course Dates: January 25, 2021 — May 09, 2021
Meetings: Mon 8:00-09:25PM
Instructor: Anne Wolf

Units: 3.0
Enrolled: 3/15

Description:

This course is designed to help students develop, promote, and market their craft-based work. Through assignments, virtual field trips, and interface with established artists and retailers, we will explore different markets—online venues, physical and virtual pop-ups, shops, galleries, and craft fairs—and how they are evolving in our current economy. Students will develop a group of production artworks, design their own marketing strategies, and create a promotional packet that includes high-quality documentation, a compelling statement, business cards, and a website where artwork can be viewed and sold. Topics such as the conceptualization of value, the complexities of pricing, and the use of craft in social justice fundraising will be explored. In addition to these opportunities, the course may include a collaboratively organized online “pop-up” event.

Online course sections will be delivered with both asynchronous and synchronous components as outlined in the course syllabus. Required online synchronous meeting times are listed as the meeting pattern for this course section. 

Pre-Requisites and Co-Requisites:

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