DESGN-6660-2: Design Research/ Market

Fall 2021

Subject: Graduate Design

Type: Seminar

Delivery Mode: Online

Level: Graduate

Course Dates: September 01, 2021 — December 14, 2021

Meetings: Wed 5:00-07:00PM

Instructor: Robert von Goeben

Units: 3.0

Enrolled: 15/12 Closed

rvg@cca.edu

Robert von Goeben

Adjunct II Professor, Graduate Design Program

rvg@cca.edu

Description:

Design Research Market will focus on user testing, market research, and pitch development for clients and design teams. These methods are used in many product development approaches in contemporary practice.

Design Research is a foundational course focusing on methods of incorporating research into practice for designers. Research is used to establish territories, address user groups, investigate new technologies, and speculation futures for design. In this course, students will develop an understanding of specific methods for investigating, synthesizing, and narrating design. Each section - Marketing, Speculation, and Technology - will focus on a use for design research and take a deep dive into specific processes and methodologies. Students will investigate this topic through precedents, personal explorations, and method studies, developing compelling cases for new directions in design.

Pre-Requisites and Co-Requisites:

Visit Workday to view this information.