This class will introduce designer’s uses and approaches to ethnography-learning from places, people, and objects. Students will learn how to evaluate ethnographic research, engage communities to develop new research,synthesize results, and design with people (participatory methods). Students will also explore storytelling, representing insights, documenting, personas, and scenarios. Design Research is a foundational course focusing on methods of incorporating research into practice for designers. Research is used to establish territories, address user groups, investigate new technologies, and speculation futures for design. In this course, students will develop an understanding of specific methods for investigating, synthesizing, and narrating design. Each section - Marketing, Speculation, and Technology - will focus on a use for design research and take a deep dive into specific processes and methodologies. Students will investigate this topic through precedents, personal explorations, and method studies, developing compelling cases for new directions in design.

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