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DESGN-6780-1: Business of Design: Business Startup

Spring 2024

Subject: Graduate Design
Type: Workshop
Delivery Mode: In-Person
Level: Graduate

Campus: San Francisco
Course Dates: January 16, 2024 — May 05, 2024
Meetings: Thu 4:00-07:00PM, Hooper GC - GC1
Instructor: Ian MacColl

Units: 3.0
Enrolled: 7/12

Description:

The Start Up introduces students to the basic theories and key practices of creating, running or contributing to the success of a business. The course explains how any business can be approached as an opportunity for creative, collaborative entrepreneurship. Specific skills you will learn include how to define an opportunity, conceptualize a product or company, evaluate risk, create a business model, develop a brand strategy and marketing plan, create a basic operating budget and pitch your idea to investors. In addition, we cover current topics in design leadership, ethics and the operation of non-profits. Our overarching goal is to provide you with a solid understanding of business principles and operating dynamics so you can are better able to contribute to, influence or even found a company.

Pre-Requisites and Co-Requisites:

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