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DSMBA-6080-1: Venture Studio

Spring 2020

Subject: Graduate Design Strategy
Type: Thesis
Delivery Mode: In-Person
Level: Graduate

Campus: San Francisco
Course Dates: January 16, 2020 — May 10, 2020
Meetings:
01/17: Fri 8:00AM-04:00PM, San Francisco - Main Building - 250
02/14: Fri 8:00AM-04:00PM, San Francisco - Main Building - 250
03/13: Fri 8:00AM-04:00PM, San Francisco - Main Building - 250
04/10: Fri 8:00AM-04:00PM, San Francisco - Main Building - 250
05/08: Fri 8:00AM-04:00PM, San Francisco - Main Building - 250
Instructors: Robert von Goeben, Laurie Hyman

Units: 6.0
Enrolled: 23/30

Description:

In this final studio course, students review and integrate all learning from the program into an individual thesis project. Through faculty critiques, project domains and solutions will be nurtured and evaluated from all aspects of the program's goals: design innovation; product/service/experience integration; meaningful application for customers; market competition; financial viability; and financial, social, and environmental sustainability. Deliverables for this course include a critically examined market solution, a professional verbal and visual presentation, a founding-year annual report, and a fully developed professional business plan. Students exit this course - and the program - with a personal project portfolio of both solutions and business plans that demonstrates their knowledge and experience in applying design, innovation, and sustainability theory to realistic business opportunities with successful, meaningful results. As the capstone in that portfolio, the thesis project exemplifies students' integration of all the skills they acquired in the program, as well as their innovative approach to communicating these skills, setting them apart from all others in the job market.

Pre-Requisites and Co-Requisites:

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