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DSMBA-6080-1: Venture Studio

Spring 2023

Subject: Graduate Design Strategy
Type: Thesis
Delivery Mode: In-Person
Level: Graduate

Campus: San Francisco
Course Dates: January 17, 2023 — May 07, 2023
Meetings:
01/20: Fri 8:00AM-04:00PM, Main Bldg - E1
02/10: Fri 8:00AM-04:00PM, Main Bldg - E1
03/10: Fri 8:00AM-04:00PM, Main Bldg - E1
03/31: Fri 8:00AM-04:00PM, Main Bldg - E1
05/05: Fri 8:00AM-04:00PM, Main Bldg - E1
Instructors: Robert von Goeben

Units: 4.5
Enrolled: 12/30

Description:

In this final studio course, students review and integrate all learning from the program into an individual thesis project. Through faculty critiques, project domains and solutions will be nurtured and evaluated from all aspects of the program's goals: design innovation; product/service/experience integration; meaningful application for customers; market competition; financial viability; and financial, social, and environmental sustainability. Deliverables for this course include a critically examined market solution, a professional verbal and visual presentation, a founding-year annual report, and a fully developed professional business plan. Students exit this course 151 and the program 151 with a personal project portfolio of both solutions and business plans that demonstrates their knowledge and experience in applying design, innovation, and sustainability theory to realistic business opportunities with successful, meaningful results. As the capstone in that portfolio, the thesis project exemplifies students' integration of all the skills they acquired in the program, as well as their innovative approach to communicating these skills, setting them apart from all others in the job market.

Pre-Requisites and Co-Requisites:

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