This course integrates themes and techniques from all previous courses in order to build students' knowledge and experience in crafting and managing corporate strategy. Students explore the differences between strategy and tactics; market and societal trends that affect market performance and organizational responses; various management approaches; communicating organizational goals, measures, and structures; and the resounding impact of strategy at personal, corporate, and societal levels. Students learn practical techniques for short- and medium-term management, as well as long-term insight and innovation tools such as scenario planning. Throughout the course, students develop a professional strategic plan for an existing organization.

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