In this class designers learn to become passionate communicators of their ideas. For the designer moving an idea into reality requires both the grammar (design competency) and vocabulary (designer personality and character) to combine into powerful storytelling evidenced by talent. If you as a designer want to either create your own brand or work successfully for and with other brands your ability to communicate, collaborate and co-create with others is a requisite core skill. The class format comprises lectures, group work and individual studio work, with instructor/student mentoring in class and between classes online/by email. Field trips and guest lectures are introduced throughout the semester, as are assigned readings. Learning outcomes include developing personal goals, whatever your major, and being able show how you move from vision, aspiration and theme to concrete execution as a foundation for success after school.

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