'Maximum meaning, minimum means.' – Abram Games. The first of five sequential graphic design courses, this class is an introduction to the making, manipulation, and understanding of meaning. Typical projects include the design and inking (by hand) of logos and other forms; the creation of a series of posters; the design of a stationery system; and the design of a short booklet. All images, whether photographic, iconic, or illustrated, are created by the student. The course emphasizes concept, craft, and clarity of communication.

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