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GRAPH-368-02: Adv Studio: Experimentation

Fall 2018

Subject: Graphic Design
Type: Studio
Delivery Mode: In-Person
Level: Undergraduate

Campus: San Francisco
Course Dates: September 04, 2018 — December 13, 2018
Meetings: Tue/Thu 8:00-11:00AM, Main Building - E4
Instructor: Jeremy Mende

Units: 3.0
Enrolled: 10/15

Description:

Experimentation_VR explores speculative approaches to graphic design, visual communication, and the design of experience. The class asks what graphic design might be-and what it might do-if current assumptions of function, message, context, authorship, and the definition of "designer" are expanded. Students will be challenged to work with open-ended project briefs, abstract goals, and non-traditional methods and materials. Each project will allow space to develop personal approaches and encourage hybridization between stasis and motion, 2-, 3-, and 4-dimensions, and passive vs. active participation. The class will culminate in the development of a virtual reality experience that considers the potential of graphic design within the immersive, narrative, and kinetic environment of virtual space. Experimentation_VR is an opportunity to imagine how the fundamental elements of graphic design-type and image-can be reimagined, and reinvigorated, once the "gravity" of the actual world has been suspended.

Pre-Requisites and Co-Requisites:

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