When you take a product to market, there is a need for innovative packaging. Students begin this class by analyzing brands and exploring how marketing affects products and their appearance. After which they will design containers, labels, packaging, and create novel ways to present products to consumers focusing on brand identity and retail marketing concerns. Also in this class, there will be a strong emphasis on type design. Product to Package is a team-taught Investigative Studio intended for both Graphic Design and Industrial Design students.

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