Studio: Experience (Independent Study)Everything we encounter in society (products, services, brands, processes, events, spaces, systems, even politics) was designed to a lesser or greater degree to optimize a particular quality. Sometimes this quality is the user experience; other times it is technology, management, efficiency, ease of maintenance, or some other factor. This course focuses on designing for the human-experience of interactive systems while delivering value and meaning to people. In this course, students will explore a broad scope of experience design to consider any and every point at which technology may play a role-which today is almost everywhere. In this class, we combine everything we have learned from the previous courses and incorporate it into creating overall human-centered experiences. Services, in particular, will be explored since they often consist of many interactive touchpoints that warrant careful systematic design to create a unified experience. Students will understand how to conceive, design, visualize and communicate overall experience while using research to inform potential designs, thinking strategically about design, and working within constraints and opportunities that arise from business, technology, or policy.Experience Design is a contemporary approach to design and development that recognizes that no matter what we create (product, service, event, or environment), there is always an experience created that surrounds it. As a result, whether we intend to or not, our creations impact our customers, audiences, and users in ways usually not acknowledged or addressed by traditional product development or strategy. There are, at least, six dimensions of experience:• Intensity• Breadth• Duration• Interaction• Triggers• ValueThis represents an opportunity for better performing and more pleasing designs and solutions than what has come before. In addition, this model crosses all design disciplines (graphic/visual/communications, packaging, industrial/product, fashion, interior, automotive/transportation, media strategy, architecture, etc.), and seeks to create integrative and holistic solutions that create premium value for their audiences, users, customers, and participants.Experience design also creates value among several levels of relationship (whether customer-company, customer-brand, customer-product/service offering or even person-person):• Meaningful• Identity• Emotional• Financial• EconomicThis course orients students to the full spectrum of human experience dimensions as well as the five major senses. It introduces tools to better understand and create more meaningful solutions. The course is organized around projects to encapsulate and stimulate learning through exploring, prototyping, researching, observing and evaluatingDesign processes and techniques will be studied in readings as well as put into practice in projects throughout the course. Students will be required to present articulate design concepts verbally as well as visually at a professional level in an open class critique format. A final presentation will be made representing a high level of professional finish, including but not limited to drawings, marketing materials, sketch prototypes, and finished prototypes.

Visit Workday to view this information.