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IXDSN-3500-3: Advanced Studio: Immersive Experiences

Fall 2025

Subject: Interaction Design
Type: Studio
Delivery Mode: In-Person
Level: Undergraduate

Campus: San Francisco
Course Dates: September 02, 2025 — December 15, 2025
Meetings: Sat 12:15-05:45PM, Main Bldg - 107
Instructor: Graham Plumb

Units: 3.0
Enrolled: 4/16

Description:

Most of our interactions with technology have been optimized to be completed as quickly and efficiently as possible. A quick swipe here, an instant button press there - our devices provide an endless stream of conveniently “frictionless” interactions. Yet despite the convenience, the enjoyment and instant gratification of these moments quickly wears off, leaving our experience with technology feeling repetitive and, at times, mundane.Immersive Experience Design offers a different approach to using technology. Instead of prioritizing speed and efficiency, it shifts the dynamic towards slowing us down, creating the space for reflection, deeper thinking, and opportunities for genuine connection. By removing the distractions and immersing the senses, this form of experience design can help foster a more mindful state, so people feel more open to listening, learning, and engaging in the conversation.This course will teach the the theory and practice of 4 dimensions of Immersive Experience Design:

  • Spatial Immersion : Designing objects and spaces that immerse the body.
  • Visual Immersion: Using projection mapping techniques to illuminate 3D objects and spaces.
  • Acoustic Immersion: Using multiple speakers to create 3D soundscapes.
  • Interactive Immersion: Designing interactive  experiences that engage the user’s emotions and intellect.
Mastering the skills to create immersive experiences is one part of this course. The other part focuses on developing informed, forward-thinking visions of the future by using “Strategic Foresight” methods. These industry recognized strategic planning techniques enable designers to critically assess emerging technologies, anticipate and prepare for future trends, and identify potential opportunities for longer term solutions. Students will use these methods to develop an informed point of view, then use their ideas to develop an interactive story crafted from immersive audio-visual technology.By the end of this course, students will be equipped to design immersive experiences that engage people’s imaginations, while offering a thought-provoking vision of the future - encouraging deeper reflection on our evolving relationship with emerging technology.

Pre-Requisites and Co-Requisites:

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