DESGN-6780: Entreprenshp, Ethics & Intelct
Course Description
Business of Design introduces students to the basic theories and key practices of creating, running or contributing to the success of a business. The course explains how any business can be approached as an opportunity for creative, collaborative entrepreneurship. Specific skills you will learn include how to define an opportunity, conceptualize a product or company, evaluate risk, create a business model, develop a brand strategy and marketing plan, create a basic operating budget and pitch your idea to investors. In addition, we cover current topics in design leadership, ethics and the operation of non-profits. Our overarching goal is to provide you with a solid understanding of business principles and operating dynamics so you can are better able to contribute to, influence or even found a company.
In subject:
Sections:
Spring 2025
Section Name | SF/Oak | Meeting Info | Instructor(s) |
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DESGN-6780-2: Business of Design: Hybrid Business Models
Luca Antonucci |
San Francisco |
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DESGN-6780-3: Business of Design: Purpose to Practice
Josh Silverman |
San Francisco |
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Spring 2024
Section Name | SF/Oak | Meeting Info | Instructor(s) |
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DESGN-6780-1: Business of Design: Business Startup
Ian MacColl |
San Francisco |
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DESGN-6780-2: Business of Design: Hybrid Business Models
Josh Keller |
San Francisco |
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DESGN-6780-3: Professional Practice
Josh Silverman |
San Francisco |
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Spring 2023
Section Name | SF/Oak | Meeting Info | Instructor(s) |
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DESGN-6780-2: Hybrid Business Models
Luca Antonucci |
San Francisco |
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DESGN-6780-4: Professional Practice
Josh Silverman |
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Spring 2022
Section Name | SF/Oak | Meeting Info | Instructor(s) |
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DESGN-6780-1: Business Startup
Rafi Ajl |
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DESGN-6780-2: Hybrid Business Models
Luca Antonucci |
San Francisco |
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DESGN-6780-3: Transition to Professional Practice
Yuan Wang |
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DESGN-6780-4: Transition to Professional Practice
Josh Silverman |
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Spring 2021
Section Name | SF/Oak | Meeting Info | Instructor(s) |
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DESGN-6780-1: Business of Design-Professional Practice
Rafi Ajl |
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DESGN-6780-2: Business of Design-Hybrid Practice
Luca Antonucci |
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DESGN-6780-3: Business of Design-Professional Practice
Josh Silverman, Yuan Wang |
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Spring 2020
Section Name | SF/Oak | Meeting Info | Instructor(s) |
---|---|---|---|
DESGN-6780-1: Business of Design: Start Up
Rafi Ajl |
San Francisco |
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DESGN-6780-3: Business of Design: Hybrid Practice
Luca Antonucci |
San Francisco |
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DESGN-6780-4: Business of Design: Prof Pra
Josh Silverman |
San Francisco |
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Spring 2019
Section Name | SF/Oak | Meeting Info | Instructor(s) |
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DESGN-678-01: Business of Design: Start Up
Rafi Ajl |
San Francisco |
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DESGN-678-02: Business of Design: Prof Pract
Heather Phillips |
San Francisco |
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DESGN-678-03: Business of Design: Hybrid
Luca Antonucci |
San Francisco |
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DESGN-678-04: Bussiness of Design: Prof Pra
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