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DESGN-6780: Entreprenshp, Ethics & Intelct

Course Description

Business of Design introduces students to the basic theories and key practices of creating, running or contributing to the success of a business. The course explains how any business can be approached as an opportunity for creative, collaborative entrepreneurship. Specific skills you will learn include how to define an opportunity, conceptualize a product or company, evaluate risk, create a business model, develop a brand strategy and marketing plan, create a basic operating budget and pitch your idea to investors. In addition, we cover current topics in design leadership, ethics and the operation of non-profits. Our overarching goal is to provide you with a solid understanding of business principles and operating dynamics so you can are better able to contribute to, influence or even found a company.

In subject:

Academic Level:

Graduate

Pre-Requisites and Co-Requisites:

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Sections:

Spring 2025

Section Name Meeting Info
DESGN-6780-2: Business of Design: Hybrid Business Models
Luca Antonucci
  • Thu 4:00-07:00PM, Main Bldg - 141
DESGN-6780-3: Business of Design: Purpose to Practice
Josh Silverman
  • Thu 4:00-07:00PM, Main Bldg - 103

Spring 2024

Section Name Meeting Info
DESGN-6780-1: Business of Design: Business Startup
Ian MacColl
  • Thu 4:00-07:00PM, Hooper GC - GC1
DESGN-6780-2: Business of Design: Hybrid Business Models
Josh Keller
  • Mon 4:00-07:00PM, Hooper GC - GC2
DESGN-6780-3: Professional Practice
Josh Silverman
  • Thu 12:00-03:00PM, Hubbell - 161 C

Spring 2023

Section Name Meeting Info
DESGN-6780-2: Hybrid Business Models
Luca Antonucci
  • Mon 4:00-07:00PM, Hubbell - 151
DESGN-6780-4: Professional Practice
Josh Silverman
  • Tue 8:00-11:00AM

Spring 2022

Spring 2020

Section Name Meeting Info
DESGN-6780-1: Business of Design: Start Up
Rafi Ajl
  • Wed 4:00-07:00PM, San Francisco - Main Building - E3
DESGN-6780-3: Business of Design: Hybrid Practice
Luca Antonucci
  • Tue 4:00-07:00PM, San Francisco - Grad Center - GC4
DESGN-6780-4: Business of Design: Prof Pra
Josh Silverman
  • Tue 7:15-10:15PM, San Francisco - Main Building - W2

Spring 2019

Section Name Meeting Info
DESGN-678-01: Business of Design: Start Up
Rafi Ajl
  • Fri 8:00-11:00AM, Main Building - 103
DESGN-678-02: Business of Design: Prof Pract
Heather Phillips
  • Wed 7:15-10:15PM, Grad Center - GC4
DESGN-678-03: Business of Design: Hybrid
Luca Antonucci
  • Fri 8:00-11:00AM, Main Building - E1
DESGN-678-04: Bussiness of Design: Prof Pra