School to Market is designed for ALL majors interested in developing small-production work and entrepreneurial strategies to market their craft-based work. Through assignments, field trips, and interface with established artists and retailers, students explore different markets—online venues, physical and virtual pop-ups, shops, galleries, and craft fairs—and how they are evolving in our current economy. Students develop a group of production artworks, design their own marketing strategies, and create a promotional packet that includes high-quality documentation, a compelling statement, business cards, and a website where artwork can be viewed and sold. Topics such as the conceptualization of value, the complexities of pricing, and the use of craft in social justice fundraising will be explored. In addition to these opportunities, participants will actively pursue venues for showcasing and selling work they create. Our learning will culminate with a collaboratively organized in-person “pop-up” event.

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