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DESGN-6660-2: Design Research: Market Research

Fall 2023

Subject: Graduate Design
Type: Seminar
Delivery Mode: In-Person
Level: Graduate

Campus: San Francisco
Course Dates: August 30, 2023 — December 12, 2023
Meetings: Tue 8:00-11:00AM, Hubbell - 141
Instructor: Virginia Rath

Units: 3.0
Enrolled: 10/12

Description:

Marketing will focus on user testing, market research, and pitch development for clients and design teams. These methods are used in many product development approaches in contemporary practice. Design Research is a foundational course focusing on methods of incorporating research into practice for designers. Research is used to establish territories, address user groups, investigate new technologies, and speculation futures for design. In this course, students will develop an understanding of specific methods for investigating, synthesizing, and narrating design. Each section - Marketing, Speculation, and Technology - will focus on a use for design research and take a deep dive into specific processes and methodologies. Students will investigate this topic through precedents, personal explorations, and method studies, developing compelling cases for new directions in design.

Pre-Requisites and Co-Requisites:

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