This course prepares students to understand the value of visual aesthetics in interaction design and how these have impact on behavior, emotion, brand and communication.  Students demonstrate through examples how visual design supports the desired behavior for multiple screen contexts. Visual fundamentals will be explored such as hierarchy, layout, grid, line, image, shape, typography and legibility, and how these interact and combine within digital design. Projects will utilize canvases such as print, screen, web, and mobile devices, with close attention paid to their evolution, as well as their strengths and weaknesses. Students will investigate these concepts using a series of traditional design exercises and conceptual explorations using a variety of software tools (e.g. Photoshop, Illustrator, Figma, Keynote), with particular focus paid to how a user reads and interprets an encounter with a given design. Students learn how to document and present their design decisions in a professional manner through artifacts and deliverables such as process books and oral presentations with slides.

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