Experience Design is a contemporary approach to design practices that recognizes that no matter what we create there is always an experience created that surrounds it – as all interactions with products, services, or any other event are experiences. These experiences occur, whether or not they are designed, and often do not have the effects their creators might intend. What are the mechanical and aesthetic components of products and services and what do they mean for creating value? How can designers (and the organizations they represent) consciously create successful experiences for their intended audiences (i.e. users) and other stakeholders? This Experience Studio expands beyond the notion of user interface design (often referred to as User Experience), by considering the entire product experience a person might have, from first use to routine, and beyond. Services, in particular, will be explored since they often consist of many interactive touch-points across multiple channels that warrant careful systemic design to create a coherent experiential ecosystem.In this course, students will use their knowledge from the preceding Interaction Design Studios and Design Research, to explore how interaction design can better integrate the needs of both brand and users to create more value-centered, meaningful, and holistically designed interactive experiences. This happens by identifying, defining, and crafting the multiple interactive touch-points that users interact with within an experiential ecosystem. Students further learn how to empathize with a person’s viewpoint through each stage of an experiential journey and characterize and specify designs addressing the 5 human senses (sight, touch, hearing, smell, taste), triggering and shaping experiences. Through individual and team-based projects students  learn how to create excellent experiences with interaction design.

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