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Andrew McLuhan: Design, Media, and the Matter of Effect

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mar 09

Wed, Mar 9 2022, 6PM - 7PM

Zoom RSVP via Eventbrite to receive Zoom link

Nave Alcove | 1111 8th St, San Francisco, CA, 94107 View map

Part of event series: Spring 2022 Design Lecture Series


Organized by

BFA Interaction Design Program

Event description

Moderated by Omar Ansari, IXD 2020

The Spring 2022 Design Lecture Series will be available both in person, and online. If you’d like to attend in-person and are not part of the CCA community advanced ticketing is required. The in-person option is only open to CCA students. Andrew McLuhan will not be present on campus, he will conduct the lecture as a Zoom Webinar. CCA students will have the option to watch the webinar in the Nave Presentation Area of the main building. See Eventbrite for our COVID-19 policies. To attend virtually, please RSVP for the Zoom Webinar link.

RSVP via Eventbrite for Zoom link

In our time, cause and effect don't have the easy relationship they once did. It's a lot less clear now where one starts and another ends. Design is a bridge between cause and effect. Design makes the difference between ease and anxiety.

Marshall McLuhan spent his whole career studying effect. Effect in literature, in poetry; and effect in technology and culture. Ever keen to discover the nature of these matters, he developed new ways of approaching them, in a relentless pursuit of understanding. One of his primary concerns was waking people up to the effects of our innovations; for the public, that we would realize what's being done to us, for the creators, that they realize the power they hold and design smarter.

In this presentation, we will look at the life and work of Marshall McLuhan and how he came to study technology and culture, discuss some of his methods and insights, and answer part of the question 'what does design do?'

Speaker Bio:

Andrew McLuhan is a writer ('written matter,' Revelore Press 2021) and researcher based in Prince Edward County, Ontario, Canada. Son of Eric McLuhan and a grandson of Marshall McLuhan, he formed The McLuhan Institute in 2017 to preserve and continue McLuhan work in exploring the effects of technology on people and societies.

ASL interpretation will not be offered at the event. The lecture uses a slide presentation. All content from the slides will be read aloud or described. Closed captioning will be available during this webinar. Please email access questions to Nina Vukic at

About California College of the Arts
Located at the center of innovation and technology in the San Francisco Bay Area, California College of the Arts is home to a world-renowned faculty of practicing artists and entrepreneurs, and a diverse community of makers that are boldly reimagining the world. Offering 22 undergraduate and 11 graduate programs in fine arts, architecture, design, and writing, CCA’s creative culture is built around the ideals of interdisciplinary collaboration, sustainability, and community engagement.
California College of the Arts campuses are located in Huichin and Yelamu, also known as Oakland and San Francisco, respectively, on the unceded territories of Chochenyo and Ramaytush Ohlone peoples, who have continuously lived upon this land since time immemorial. We recognize the historic discrimination and violence inflicted upon Indigenous peoples in California and the Americas, including their forced removal from ancestral lands, and the deliberate and systematic destruction of their communities and culture. CCA honors Indigenous peoples—past, present, and future—here and around the world, and we wish to pay respect to local elders, including those of the lands from which you are joining us virtually today. If you are unsure of who’s land you are currently residing upon, we encourage you to visit

Entry details

RSVP via Eventbrite to receive Zoom link