The Venture Show exhibits fresh and realized concepts about future businesses that can be profitable, meaningful, and sustainable. Comprised of students in the MBA in Design Strategy, venture teams were challenged to cultivate an idea, test for product-market fit, and effectuate a plan for a new venture company. New ventures in the show challenge structural assumptions underlying established industries to develop new business models. Other ventures based upon new intellectual property and technologies explore new business models, funding approaches, and value propositions for competitive advantage. Experience Design Strategy (DSX) through the lens of California College of the Art's MBA in Design Strategy program.