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DSMBA-6020-1: Market Insight Studio

Spring 2020

Subject: Graduate Design Strategy
Type: Workshop
Delivery Mode: In-Person
Level: Graduate

Campus: San Francisco
Course Dates: January 16, 2020 — May 10, 2020
Meetings:
01/18: Sat 9:00AM-05:00PM, San Francisco - Main Building - W2
02/15: Sat 9:00AM-05:00PM, San Francisco - Main Building - W2
03/14: Sat 9:00AM-05:00PM, San Francisco - Main Building - W2
04/11: Sat 9:00AM-05:00PM, San Francisco - Main Building - W2
05/09: Sat 9:00AM-05:00PM, San Francisco - Main Building - W2
Instructors: Steven Diller, Douglas Fulop

Units: 6.0
Enrolled: 15/16 Closed

Description:

A critical element of any good marketing strategy is the insight gained from the market, especially customers. The most successful companies use market insight to shape strategies of what to produce, not merely how best to produce it. This studio addresses both traditional and cutting-edge approaches to marketing, promotion, and advertising, focusing on market research that drives valuable, actionable, and accurate insight of customers, competitors, and markets. Students learn how to conduct effective research that illuminates unseen opportunity and enables a deep understanding of customers. They apply theories and techniques learned in the course to a semesterlong project, culminating in an insightful, successful, sustainable business solution and a professional marketing strategy.

Pre-Requisites and Co-Requisites:

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